Find your real ICP, score every contact 0–100, and know exactly where to focus time, resource and budget -from your existing CRM data.
No credit card · 2-min setup · Results in under 10 minutes
OAuth to Salesforce or HubSpot. Read-only. Under 2 minutes.
K-means ICP. Every contact scored 0–100. Fully automated.
Tier 1/2/3 lists. CSV export. CRM sync. Auto-refresh monthly.
Built for mid-market sales teams who want results from the data they already own.
K-means clustering on your closed-won deals reveals exactly who your best customers are -not guesswork.
Every contact scored 0–100. Tier 1, 2, 3 lists auto-generated and ready to export in one click.
Connect rate, sat rate, pitch rate, close rate, retention -scored across every stage, not just who paid.
Match each rep to the segments they actually win in. One rep owns SME in Ireland. Another wins enterprise in Germany.
De-dupe, enrich and score in one platform. Insycle cleans. MadKudu scores. We do all three.
ICP updates automatically every 30 days as new deals close. Your list stays current without any manual work.
We dug deep. Here's what we genuinely cannot find any other tool doing.
Every competitor stops at 'did they buy?' We score connect rate → sat rate → pitch rate → close rate → retention. A more complete picture means a more accurate ICP.
One rep wins SME automotive in Ireland. Another wins mid-market SaaS in Germany. No tool pairs the lead to the right rep based on historical win data. This is your moat.
Insycle cleans. MadKudu scores. Default enriches. Nobody combines all three in one platform built for mid-market teams.
Enterprise tools are built for enterprise budgets. We're built for ambitious mid-market sales teams who want the same intelligence without the complexity.
Tools that do pieces of this exist. No single tool does all of it - until now.
| Competitor | Their gap | Our edge |
|---|---|---|
| MadKudu / Infer | Scores closed deals only | We score every funnel stage -connect, sat, pitch, close, retention |
| Default.com | No ICP discovery from scratch | We build your ICP from zero using your closed-won deals |
| 6sense | External intent data -enterprise only | We use your existing CRM data. No new budget needed. |
| ZoomInfo Copilot | External database focus · enterprise only | We analyse what you already own, not external data |
| Insycle | Just cleans data -no analysis or scoring | We clean AND analyse AND score. One platform. |
| Apollo.io | External database -doesn't use your CRM data | We use YOUR closed-deal history to find YOUR real ICP |
| Gong / Clari | Post-call coaching & pipeline review | We're pre-call -who to call, why, and which rep should call them |
The same intelligence as enterprise tools.
Built for mid-market sales teams who want results from the data they already own.
Connect in 2 minutes. Get your first Tier 1 list in under 10.